Achieving Success in the Age of Customer
Forrester calls this the age of the customer. But not all enterprises have readily embraced this new cycle; in fact, just the opposite is true—there has been more than 70 percent turnover for the Global Fortune 500 companies during the past 10 years. If there's one common thread running through the profile of most of the companies which disappeared in that time period, it is that they did not succeed in managing change. Business agility— reacting to fast changing business needs— is what enables businesses to thrive amid ever accelerating market changes and dynamics.
What does the age of the customer mean in pragmatic and actionable terms to technology executives working on Business Intelligence initiatives? Forrester believes that in order to survive and succeed in the age of the customer, businesses should focus on and prioritize business agility by:
Treating their business users just like customers
Forrester finds that agile organizations make decisions differently by embracing a new, more grass-roots-based management approach. In addition, to top down Business Intelligence requirements, mandated by management, employees in the trenches, in individual business units, are the ones who are in close touch with customer problems, market shifts, and process inefficiencies. These workers are often in the best position to understand challenges and opportunities and to make decisions to improve the business. It is only when responses to change come from within, from these highly aware and empowered employees, do enterprises become agile, competitive, and successful. And, it is only when technology professionals start listening to all business stakeholders, not just senior managers, that a more realistic picture of an effective and efficient Business Intelligence environment becomes clear and actionable.
"Business agility—reacting to fast changing business needs—is what enables businesses to thrive amid ever accelerating market changes and dynamics"
Embracing business agility, which sometimes trumps a single version of the truth
A modern, agile world is not binary. A single version of the truth is relative to who's asking the question, and other contexts. If it is good, timely and addresses relevant customer data needs, then that takes higher priority in the age of the customer.
Enabling business agility with agile best practices and platforms
Agile enterprises must gather customer and market knowledge and rapidly incorporate it into decisions. In order to support and promote business agility, enterprise knowledge workers must be empowered with easy access to agile, flexible, and responsive enterprise business intelligence tools and applications.
Law Firms Find New Opportunities in the Cloud
Towards a More Powerful Legal Architecture
Growth in eDiscovery Analytics Means Growth in Profits for Law Firms
The Goldilocks Theory for Risk Management
By Nancy S. Wolk, CIO, Alcoa - Global Business Services
By John Kamin, EVP and CIO, Old National Bancorp
By Gregg T. Martin, VP & CIO, Arnot Health
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
By Bryson Koehler, EVP & CIO, The Weather Company, an IBM...
By Gregory Morrison, SVP & CIO, Cox Enterprises
By Adrian Mebane, VP-Global Ethics & Compliance, The Hershey...
By Lowell Gilvin, Chief Process Officer, Jabil
By Dennis Hodges, CIO, Inteva Products
By Gerri Martin-Flickinger, CIO, Adobe Systems
By Walter Carvalho, VP& Corporate CIO, Carnival Corporation
By Mary Alice Annecharico, SVP & CIO, Henry Ford Health System
By Bernd Schlotter, President of Services, Unify
By Bob Fecteau, CIO, SAIC
By Kushagra Vaid, GM, Server Engineering, Microsoft
By Steve Beason, Enterprise CTO, Scientific Games
By Steve Bein, VP-GIS, Michael Baker International
By Jason Alan Snyder, CTO, Momentum Worldwide
By Jim Whitehurst, CEO, Red Hat
By Alberto Ruocco, CIO, American Electric Power